In mid-August, 2012 a huge announcement came from one of the largest cosmetic companies in the world, Johnson & Johnson. They announced they were phasing out harmful chemicals they use in their iconic Johnson Baby brand as well as their other brands Aveeno and Neutrogena.
Parents were shocked that a trusted cosmetic giant admitted such a dastardly deed. Formaldehyde in baby shampoo? Why?
But as parents, what to do with this information? Do we laud them for coming clean when other cosmetic behemoths such as L’Oreal, Procter and Gamble and Avon have not made such a commitment and continue to use the same harmful chemicals in their formulations? Or do we stop buying their products in disgust that a baby shampoo company ever stooped so low.
In my case, I was upset enough to get rid of the chemical-laden product in our shower caddy and swap for my well-researched, more natural alternatives. And I will never go back.
In our case, switching to natural products allowed my daughter’s eczema-prone skin to heal and to be healthy without using topical steroid cream. AND my skin has never felt so healthy and hydrated. Yippee!
I have found benefits of using natural products that I had never imagined. Plant-based products don’t strip the skin of natural oils. Plant-based moisturizers actually sink into the skin nourishing it vs. petroleum-based products which sit on top of the skin. And none of the ingredients in my natural products have ever been linked to cancer or ill-health. And as far as I can see when authorities on pollution such as Environmental Defence Canada, tell us to avoid many of the synthetic chemicals I found in conventional body products, I believe that I am not only doing something good for my health but for the environment. If these chemicals are that toxic, it makes sense to me that sending them down my shower drain may not be good for our waterways either.
So now I am a natural product convert. The Johnson and Johnson admission brought to light for me an issue in an industry and an opportunity to find healthier products for my family.
So now in my shower caddy you will find, my new favourite natural products. No more methylisothiazolinone, formaldehyde, or SLS lurking in my loo. My fave body wash for little kids has become Dr. Robin For Kids. My 7 year old and I love Clinical Luxury by Nature’s All Over Soap as it makes your skin and the bathroom smell like a spa. My hubby’s fave organic cleansers are by Canada’s Consonant. Consonant Organic Body Wash in Citrus Bergamot and the Organic Foaming Face Wash. These are both now essentials in my home. And my all-time favourite haircare (shampoo, conditioner, detangler) line for wee ones is Original Sprout. I have never seen such a cult-type following for a kids natural line as I have with this one….yet always more to discover! As these are some of my favourite better-for-you-products, you can find them on-line at Sessabel.