Seriously…Plastic Beads In My Child’s ToothPaste?

Crest For MeNothing makes me crazier than huge corporations putting unsavoury ingredients in products marketed specifically for children.  There is no excuse.

I recently read an article on-line written by a mom/dental hygienist, alerting consumers about the use of plastic beads in tooth paste. The product specifically portrayed in the article was Crest’s ToothPaste For Me which promises to ‘Get The Gunk’ out for kids between 8 and 12 years old.  However, dental hygienists are finding the plastic beads are getting in and staying in…under gums. That sounds like putting ‘gunk’ into children’s mouths and I’m not ok with it.

Polyethylene does not break down, it is not biodegradable. So unless your hygienist can find and remove these beads, they will stay there. And what parent of a child wants to have their child go through having plastic microbeads fished out from under their gums?

I have to wonder why Procter and Gamble ever put plastic in any toothpaste, let alone one specifically for children? On their website, it is confirmed that the blue microbeads are added for colour. So kids are getting plastic microbeads stuck under their gums for COLOUR?

To find out if your product contains polyethylene, take a look at the Inactive Ingredients part of your toothpaste label. As well, the Skin Deep Database confirms specific Crest products reported to be using polyethylene beads.

Unfortunately my husband had just bought one of these Crest For Me toothpastes for our 8 year old.   Upset I actually owned one of these products, I called the company to voice my concern. They assured me PE is safe and is used in food packaging.  I asked if they had done any studies on kids health if plastic sits under their gums for years undetected? No surprise that I didn’t get a direct answer to that one.  Or do they know the impact is of kids having dental tools stuck up their gums to retrieve the beads? I just cringe thinking about it.

In my upset over my child having plastic beads in her toothpaste,  I didn’t even mention to P & G, how these beads are polluting our Great Lakes. Feel free to mention that point if you call.

Procter and Gamble can be reached at (800) 959-6586  or send an e-mail comment to them here