Does Fast Food Make Sense in a Campaign to Have Kids Eat Healthier?

First Lady Michelle Obama orders a Subway sub during an event at a Subway restaurant to announce that Subway will work with the Partnership for a Healthier America to help advance the goals of "Let's Move!," in Washington, D.C., Jan. 23, 2014. (Official White House Photo by Amanda Lucidon)

First Lady Michelle Obama orders a Subway sub during an event at a Subway restaurant to announce that Subway will work with the Partnership for a Healthier America to help advance the goals of “Let’s Move!,” in Washington, D.C., Jan. 23, 2014. (Official White House Photo by Amanda Lucidon)

This week First Lady Michelle Obama took the next step in her Let’s Move! campaign.  This program was developed by the First Lady to solve the epidemic of childhood obesity within a generation.  As a mom I admire Mrs. Obama’s initiative toward a very serious health issue but do find concern with her latest partner in the program toward getting kids to eat healthier; Subway Sandwich.

This week kicks off SUBWAY’s “Playtime, Powered by Veggies” marketing campaign which with Mrs. Obama’s endorsement and support will promote increased fruit and vegetable consumption. The campaign is designed to encourage kids to pile veggies on their Subway sandwiches and select fruit as their side of choice not chips. Additionally, SUBWAY agrees they will offer milk or water as a default beverage not soda pop. Nobody has said what happens if a child who goes into Subway must have a soda pop or chips and is shy with piling the veggies high? This past week, Mrs. Obama celebrated the move by hosting a group of children in a DC area Subway showing them the ‘healthy choices’ available on the subway menu. It is rumoured The First Lady ate a turkey sub showing her support for the ‘healthy fare’ at the fast food giant.

Increased consumption of fruits and veggies by children is a always good thing in my opinion.  In fact, a huge part of my day to day is cutting up apples, carrots, cucumber, peppers for my two daughters.  I see that veggies make it into every lunch box and most every dinner.  And fortunately my kids eat them raw, unadulterated, unprocessed, unpreserved and uncoloured.

When fruit and veggies are being promoted by a fast food chain they will undoubtedly be accompanied by synthetic colours and preservatives, there to help them get through ‘shelf life’. Not to mention they are accompaniments to a sandwich filled with highly processed meats and sauces. Who considers highly processed foods a healthy choice by simply adding some (preserved and/ or coloured) fruits and veggies with it? So I am stumped by this latest initiative of the Let’s Move! program.

A quick check of Subway’s ingredient list on their website gives detail of the oodles of additives included in their sandwiches.  So it is easy to see that by eating at Subway you will get a significant dose of not-so-good-for-you ingredients such as added sugars, salt, colours (ie tartrazine, caramel colour), nitrates, nitrites, carageenan, azodicarbonamide (oh my!) just to name a few.

So irregardless of Mrs. Obama’s seemingly well-intended endorsement of Subway as a way to eat healthier, I will still opt daily to have my kids eat fruits and veggies at home, taken out of the fridge then sliced AND without a side of any synthetic, processed fake foodstuffs. Now isn’t that the best way to promote healthier eating?