Does Fast Food Make Sense in a Campaign to Have Kids Eat Healthier?

First Lady Michelle Obama orders a Subway sub during an event at a Subway restaurant to announce that Subway will work with the Partnership for a Healthier America to help advance the goals of "Let's Move!," in Washington, D.C., Jan. 23, 2014. (Official White House Photo by Amanda Lucidon)

First Lady Michelle Obama orders a Subway sub during an event at a Subway restaurant to announce that Subway will work with the Partnership for a Healthier America to help advance the goals of “Let’s Move!,” in Washington, D.C., Jan. 23, 2014. (Official White House Photo by Amanda Lucidon)

This week First Lady Michelle Obama took the next step in her Let’s Move! campaign.  This program was developed by the First Lady to solve the epidemic of childhood obesity within a generation.  As a mom I admire Mrs. Obama’s initiative toward a very serious health issue but do find concern with her latest partner in the program toward getting kids to eat healthier; Subway Sandwich.

This week kicks off SUBWAY’s “Playtime, Powered by Veggies” marketing campaign which with Mrs. Obama’s endorsement and support will promote increased fruit and vegetable consumption. The campaign is designed to encourage kids to pile veggies on their Subway sandwiches and select fruit as their side of choice not chips. Additionally, SUBWAY agrees they will offer milk or water as a default beverage not soda pop. Nobody has said what happens if a child who goes into Subway must have a soda pop or chips and is shy with piling the veggies high? This past week, Mrs. Obama celebrated the move by hosting a group of children in a DC area Subway showing them the ‘healthy choices’ available on the subway menu. It is rumoured The First Lady ate a turkey sub showing her support for the ‘healthy fare’ at the fast food giant.

Increased consumption of fruits and veggies by children is a always good thing in my opinion.  In fact, a huge part of my day to day is cutting up apples, carrots, cucumber, peppers for my two daughters.  I see that veggies make it into every lunch box and most every dinner.  And fortunately my kids eat them raw, unadulterated, unprocessed, unpreserved and uncoloured.

When fruit and veggies are being promoted by a fast food chain they will undoubtedly be accompanied by synthetic colours and preservatives, there to help them get through ‘shelf life’. Not to mention they are accompaniments to a sandwich filled with highly processed meats and sauces. Who considers highly processed foods a healthy choice by simply adding some (preserved and/ or coloured) fruits and veggies with it? So I am stumped by this latest initiative of the Let’s Move! program.

A quick check of Subway’s ingredient list on their website gives detail of the oodles of additives included in their sandwiches.  So it is easy to see that by eating at Subway you will get a significant dose of not-so-good-for-you ingredients such as added sugars, salt, colours (ie tartrazine, caramel colour), nitrates, nitrites, carageenan, azodicarbonamide (oh my!) just to name a few.

So irregardless of Mrs. Obama’s seemingly well-intended endorsement of Subway as a way to eat healthier, I will still opt daily to have my kids eat fruits and veggies at home, taken out of the fridge then sliced AND without a side of any synthetic, processed fake foodstuffs. Now isn’t that the best way to promote healthier eating?

8 Things You May Want To Avoid in the Grocery Store

One of my biggest food challenges as a parent is finding healthy foods for my family. Too many conventional packaged foods and snacks are over-processed, over-sugared, have been genetically modified and offer little nutritional value. We are all tempted to reach for the convenience foods at times but if you are tempted, best to do so with your eyes wide open.

Having worked for one of Canada’s biggest food brands for over a decade developing food products, I learned oodles about food and the processing of it. And from one parent to another, I wholeheartedly recommend questioning what is in your family’s food to make sure you are comfortable with it. Here are some factors I consider when purchasing foods:

1)  Genetically Modified? So many foods are genetically modified. As the jury’s out on whether adverse health issues can arise from eating GMO foods, I figure why wait while the scientists and major genetic modifiers are arguing about the details? When we know that some crops are modified to withstand some pretty serious pesticide use which would otherwise kill the plant, why eat it? That’s why I chose organic (especially corn, soy and sugar) as often as I can.

2) High Heat Processed? Heat kills alot of nutrients but is needed to kill live components that go off easily to give a longer shelf life. So chose raw or minimally-processed foods whenever possible. This means a piece of fruit vs. a processed fruit juice. No matter how much benefit a juice producer tells you there is in a commercial juice, it has been processed. As well, raw cocoa super-healthy in its raw state, loses considerable nutrients in its processing.. For a healthier treat, chose raw cocoa made into home-made goodies or in a chocolate bar sweetened with a little cane sugar.

3) Wheat?  I am not really a big fan of industrialized wheat. It really offers minimal nutrition at best as compared to other grains. Stripped of natural goodness through modifications and processing, it barely resembles the wheat our grandparents knew.  More and more people who are not celiac are having trouble digesting it. So better choices are the grains not yet tampered with such as spelt, kamut or red fife. I find these taste better and they are not genetically modified. And surprise, my kids love the baked goods I make.

4) Added Sugar? Sugar is added to more foods than you might imagine. Food companies love to add sugar as the human palate loves it.  Its so unnecessary in products like pasta sauce and salsa. And conventional yogurt most often resembles a desert not a breakfast food with the huge amount of added sugars.  Instead, I opt for unsweetened, organic yogurt and use a little real Quebec maple syrup to sweeten as needed. And I ditched my fave brand of salsa in favour of one that has no added sugar. Funny thing about the human palate as much as it loves sugar, it adapts to less and less quite easily.

5) How Is It Preserved? One thing to know about Big Food is that it generally must preserve the food in some way. The foods go through huge distribution systems, sit in warehouses and then sit on store shelves and then in your home. I watch for controversial preservatives or any even linked to health issues. This means I avoid BHT (used to preserve food AND cosmetics). As Canadians are being warned against even using it in bodycare,  I prefer not to eat it. Who wants to wait while science is proving or disproving suspected links to cancer? Check your breakfast cereals, margarines, enriched rices and even chewing gum.

6) Scary ingredients In the Packaging?  While BPA was banned for use in baby bottles, it remains in the lining of cans and the lids of baby food jars. Cook your own beans from dry and make your own baby food or simply limit the amount of either that you consume.

7) Unappealing, Unnecessary Ingredients? Read your labels! Food companies try to innovate to get more of your consuming dollars. Sometimes they miss the mark, developing foods that are in my opinion, are really quite unappealing. I recently saw a yogurt ingredient list which included anchovy and sardine oils AND pork gelatin.  If the addition of valuable omega 3’s is what they were after, someone should tell them there are great plant-based options for getting your Omegas.

8) Real Or Not? Know your foods and figure out your own tolerance for fake foods.  Processed snacks are often not ‘real’. At only 42% potato, Pringles are not so ‘real’. And neither are Fruit Roll Ups. With the regulation in Canada requiring only 2% be fruit puree, fruit rollups provide no nutrition for your wee ones. One company Sun Rype does offer a real fruit snack so should not be confused with Betty Crocker whose fruit snacks contain artificial dyes and loads of sugars, mineral oil and carnuba wax.

So read labels, research things you hear about food and figure out what is important to you and yours. Credible sources of info are readily available on-line.  And next time your kids work you over for something in the grocery store, you just may have a really good come back as to why its not such a good idea!